The Goal
To introduce this brand new scooter & store to our Vancouver audience while generating a new and larger following for Eevee’s in the city.
The Campaign
Curiocity’s campaign ran over a one-month period which consisted of production, contesting and advertising, and article publication.
The Strategy
Curiocity kicked off Eevee’s campaign with Vancouver-specific production and article publication while leveraging advertising and contesting on social to both generate a large increase of followers while educating our audience on the brand. Curiocity’s production shoot aimed at capturing Vancouver-specific imagery to effectively showcase the easy adoptability of Eevee’s into Vancouverites everyday lives.
The Results
Eevee’s saw a large increase of followers and new customers while significantly increasing general awareness of the brand and store in Vancouver, along with providing a new library of city-specific imagery for Eevee’s own social channel.
