To raise awareness for Hello Fresh’s current customer promotions, generate custom conversions, and highlight the easy-to-use and convenient functionality, beneficial for young professionals that Curiocity’s demographic targets.
Curiocity executed a campaign that consisted of Instagram advertising on Curiocity’s channels. Curiocity’s campaign was divided into two phases, each focused on promoting separate seasonal offerings and sales.
Curiocity utilized advertising on both our Instagram story and feed. The Instagram stories were utilized to provide a direct link to the promotions great for generating customer conversions, while the feed posts provided a well-rounded overview of the current promotions while effectively highlighting the lifestyle of a customer.
The success of this campaign was demonstrated by the customer conversions that Hello Fresh garnered. The Instagram stories proved to be the most effective in increasing traffic towards Hello Fresh’s site, and converting customers.