To not only raise awareness of the returning Khatsahlano Street Party, but to encourage Vancouverites to explore the West 4th / Kitsilano area on a consistent basis, beyond the one-day event.
Curiocity’s campaign consisted of IG Posts, Sponsored Articles, Editorial Presented Bys and Things to Do Article Inclusions. Sponsored Articles were focused solely on the Khatsahlano Street Party, while the Editorial Presented Bys showcased the neighbourhood as a whole with specific focuses on local businesses and things to do throughout the summer months. Instagram Posts were run on a consistent basis leading up to the event, and were paired with both types of articles to provide further information to our audience.
We proposed that we divide our Sponsored Articles into two forms of content in order to both promote the Street Party and to educate Vancouverites on what they can find in Kits to promote traffic year-round, beyond the one-day event.
Curiocity was able to execute a seamless campaign that focused primarily on the returning Khatsahlano Street Party, with a secondary focus on driving foot traffic to the neighbourhood throughout the summer beyond the event.