The Goal
To increase Neo’s brand awareness among Motor Night’s Drive-In and Curiocity’s demographics, acquire on-site brand placement, and on-site activations through contesting with the main goal of increasing email subscribers and
The Campaign
The campaign included advertising on Curiocity and Motor Nights channels, multiple email campaigns to Motor Nights’ large database, and on-screen placement and activation at Motor Nights.
The Strategy
Curiocity executed an advertising campaign that paired seamlessly with Motor Nights’ own promotions and messaging. Neo Financial was included in advertisements on Curiocity’s platform focusing on the Motor Nights x Neo exclusive deal, whereas Neo was included in advertisements on Motor Nights channel focusing on the exclusive deal alongside Neo-specific ad placement. Throughout the event, Neo Financial received on-screen placement ahead of each screening that included contesting to drive email subscribers and eventually new Neo customers.
The Results
Curiocity was able to contribute to growing Neo Financial’s mailing list by cross-advertising to Motor Nights’ in-person and digital audience, while growing their local usership & sign ups.
