The Goal
To increase awareness of the new Ampli app, while ultimately driving traffic to their channels resulting in higher conversion rates. Curiocity and Ampli partnered together to offer an exclusive cashback deal through the Ampli app.
The partnership not only offered Ampli users a significant cash-back deal, but also encouraged them to purchase from one of the local Calgary businesses included. Thus, prospective users were not only driven to the app, but also encouraged to support local while benefiting from the client’s newest endeavour.
The Campaign
Over the course of the campaign, Curiocity published 4 website articles and 6 IG Ads to promote the new app and exclusive in-app offer. The custom-written advertorials were primarily focused on the client and the new app, with a secondary focus on the exclusive in-app offer. The sponsored by guides were mainly focused on promoting the local businesses that were included in our exclusive, limited time in-app offer.
The Strategy
This campaign was executed in a set of consecutive phases. The first phase of the campaign focused on introducing the client and the app to our audience, where the second phase of the campaign was geared towards the exclusive in-app offer. By utilizing ‘Link in Bio’ for each of the client’s ads, we ensured that there was always additional information readily available to our audience. By utilizing ‘Link in Bio’ for each of the client’s ads, we ensured that there was always additional information readily available to our audience.
Further, utilizing text-on-screen allowed us to capture the audience’s immediate attention with the exclusive in-app offer. Using Curiocity’s in-house curated images coupled with our casual and friendly yet informative brand voice created an approachable feel to the campaign, in turn encouraged higher engagement and resulting app conversions.
The Results
The brand awareness campaign with Curiocity was the first for a client, having never tapped into digital lifestyle publications before. The campaign proved to be successful for the client’s conversion rates, with feedback confirming that Curiocity’s casual and non-traditional approach to advertising was a large factor.
