To highlight the adventurous capabilities and roadtripping utility available in the Volkswagen TAOS, while tying-in market-specific content that would resonate with Curiocity’s audience.
Curiocity’s one-month campaign consisted of article publication and IG Story ads in each Canadian market. Curiocity leveraged the IG Story ads for both sharing the sponsored articles and showcasing custom VW TAOS video-content to our audiences in each market.
Curiocity used long-form listicles to create an authentic connection of messaging between the VW Taos and an adventurous lifestyle, while highlighting the great opportunities our audience has right in their backyard. We also utilised Instagram stories and video to provide engaging examples of adventures in the VW Taos.
Curiocity was able to position the VW TAOS as an adventure-forward vehicle ideal for Curiocity’s main demographic during the summer months.