The Goal
To increase brand awareness of Turo in the Calgary, Edmonton and Vancouver markets while encouraging customers to consider Turo for their next getaway – whether it’s a quick trip or an extended vacation.
The Campaign
Curiocity’s campaign consisted of custom-created IG Reels, IG Posts, and Editorial Presented Bys for the Calgary, Edmonton and Vancouver markets. The campaign was executed in the fall months with city-specific content, as the creative direction was built around fall road tripping.
The Strategy
By utilizing Curiocity’s different mediums, we aimed to increase overall brand awareness for Turo through a series of authentic-feeling content pieces that played into our audience’s desire for adventure and travel while ensuring budget friendliness, both for time and money, was touched on throughout.
These three buckets of audience focus allowed us to seamlessly integrate Turo’s messaging into evergreen pieces of content that our audience loves to engage with.
The Results
Curiocity created a campaign that seamlessly integrated with our organic content, reaching a large portion of Curiocity’s Western Canadian audience in an authentic way.
