The Goal
To raise awareness of ICE District’s first annual Summer Solstice Series, with specific focuses on each individual event and activation, while continuously relaying to Curiocity’s Edmonton audience that ICE District is worth checking out beyond the hockey season.
The Campaign
Curiocity’s campaign consisted of IG Posts, Sponsored Articles and Things to Do Article Inclusions. In order to effectively raise awareness for each individual event, Curiocity divided the campaign into three separate phases to ensure a structured marketing focus.
The Strategy
With ICE District hosting a multitude of events, Curiocity’s campaign was divided into separate phases in order to properly showcase each individual activation. The first phase focused solely on a Canada Day Event, the second phase focused on general awareness of ICE District’s Summer Solstice Series, and the third and final phase focused solely on Pride Cup.
The Results
Curiocity successfully aided Oilers Entertainment Group in not only raising awareness for ICE District’s seasonal activations, but driving on-site attendance and foot traffic throughout the summer months.
