The Campaign
Curiocity works with The Calgary Zoo intermittently throughout the year to increase brand awareness of events, openings, promotions and exhibits. Using social media and our website, we drew attention to all of the events, promotions, and exhibits that the Zoo has offer. We created and established mini campaigns that focused on each exhibit or event separately.
The Strategy
We created photo and video assets that captured the experience of attending an event or exhibit at the Zoo. Posting via social media was aimed at educating our audience on the offers while showcasing the general spirit and experience of going to the Zoo.
The Results
Increased awareness surrounding the current offerings at the Zoo. The social media posts allowed us to monitor what type of content our audience interacted with to tailor the next content we use for the campaign.
