The Goal
To introduce Mark’s newest product line to our audiences, and encourage our audience to try it out for themselves by providing probable applications while simultaneously educating them on the product’s usability.
The Campaign
Curiocity developed a uniquely tailored campaign that included city-specific production shoots, and advertisements paired with website articles that ran in each of our Canadian markets.
The Strategy
Curiocity conducted city-specific production shoots in order to capture lifestyle assets of Mark’s new product line with a hyperlocal focus. This allowed us to develop authentic content to execute a uniquely tailored campaign in each of our Canadian markets that targeted Mark’s goal demographic.
The Results
Increased awareness of Mark’s recently launched product by targeting their goal demographic while educating our audiences on the features and usability.
