The Goal
To introduce the new brand and service to our audience within Calgary and Edmonton, directly engaging new audience bases within the province.
The Campaign
Curiocity’s summer & fall campaigns consisted of activity-specific photo production, article publication and consistent advertising. Each campaign was kicked off with production, where Curiocity leveraged the high quality assets to execute a visually engaging campaign on both our site and social channels.
The Strategy
As Communauto was a new service to both markets, Curiocity focused our efforts on highlighting the utility of the brand’s services, while showcasing the ease of adoption and lifestyle both visually and through messaging.
The Results
Communauto saw an overall increase in followers, customers, and general awareness throughout both Curiocity campaigns, while being given access to high quality assets for Communauto’s own marketing efforts.
