The Goal
To authentically feature two of Hyundai’s vehicles by seamlessly integrating the brand into custom lifestyle content targeting the Client’s specific consumer demographic across Canada.
The Campaign
Curiocity’s one-month campaign consisted of city-specific article publication along with paired advertisements on Curiocity’s social channels.
The Strategy
Curiocity leveraged topical seasonal content to authentically incorporate Hyundai into long-form content on Curiocity’s website. Further reach was driven to the sponsored articles by using ‘conversation piece’-style IG ads in each market along with IG Stories linking each article.
The Results
Curiocity successfully positioned Hyundai’s featured vehicles as safe and genuinely recommended options for our audience, while effortlessly incorporating the brand into Curiocity’s content.
