The Goal
To promote downtown Langley to Curiocity’s Vancouver audience in a meaningful and compelling way, that generates buzz about visiting the area on an ongoing basis.
The Campaign
Curiocity executed a one-month campaign at the beginning of summer that included production, article publication and advertising. Production kicked off the campaign to capture lifestyle aesthetic assets of Downtown Langley on a beautiful summer day, focusing on the local art scene and beautiful walking streets.
The Strategy
Curiocity began the campaign with production in order to capture assets that will tell a visual story of what it is like to spend a summer day in Downtown Langley. Curiocity focused on capturing the hidden gems and lesser known features of the area, to create a sense of urgency while educating our audience on what there is to do on a consistent basis.
The Results
Curiocity provided Downtown Langley BIA with high quality assets that will be used for their own marketing efforts. Curiocity’s campaign successfully displayed Downtown Langley as a desirable spot to visit.
