The Goal
To generate awareness and create exposure to Curiocity’s local markets about lesser-known summer activities provided by CMH Heli + Skiing, a well-known heli-skiing and heli-hiking company with incredible destinations and mountain experiences year-round.
The Campaign
Curiocity’s campaign consisted of Sponsored Articles and IG Posts on all Canadian channels.
The Strategy
Curiocity’s campaign took the approach of “discovering your own backyard”, bringing awareness to 3 unbelievable backcountry destinations only accessible through CMH Heli-Hiking’s programs.
The Sponsored Article and IG Posts focused on showcasing the beautiful imagery of Bugaboos, Cariboos, and Bobbie Burns- 3 destinations with different terrain and activities for all skill levels, to cater to different types of adventurers.
