Hollywood’s biggest power couple has arrived at Niagara Falls, but not in the way you think. On Tuesday, the iconic Falls lit up in Tiffany Blue to celebrate the release of a new short film starring Beyoncé and Jay-Z.
The film is part of a campaign by Tiffany & Co. called ABOUT LOVE, which is all about “the beauty of love through time and all its dimensions, forging a new vision of love every day.”
The jewelry company shared the short film starring the Carters on the historic decommissioned Toronto Power Generating Station located along the Niagara River in Ontario.
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Despite the film being less than two minutes long, it provides a sweet and intimate glimpse at the couple that we rarely get to see.
Created by the acclaimed director Emmanuel Adjei, it features a “soulful musical performance” of Moon River, a classic song from Breakfast at Tiffany’s, with vocals by Bey and footage captured by Jay-Z on a Super 8 camera.
Niagara Falls is one of many major landmarks where the projection has been displayed. Other destinations include the Copacabana Palace hotel in Rio de Janeiro, the façade of Mexico’s Torre Virreyes in Chapultepec’s Forest, New York’s Times Square, and Tokyo’s Shibuya Crossing.