The Goal
To increase on-site activation at a Toronto event while increasing flight sales & vacation booking for Air Canada’s Seize the Sun campaign. These conversion targets included flight sales, vacation packages, and immediate bookings.
The Campaign
Curiocity’s campaign consisted of Toronto-specific advertisements on IG and Editorial, along with nationally-shared city specific ads & articles & things to do inclusions.
The Strategy
The campaign was split into two separate phases in order to effectively target the proper demographics while strategically placing specific campaign messaging into market
The content angles were positioned similarly to organic editorial content angles, in order for each piece of the campaign’s content to seamlessly fit into Curiocity’s feeds. This allowed for Curiocity’s audience to have a natural connection to the content, as it fit in with much of the travel content Curiocity is known for.
The Results
Curiocity successfully raised awareness among our Canadian audiences in Calgary, Edmonton Toronto and Vancouver, while reaching very high levels of both audience impressions and audience engagement.
