This is an iconic Canadian collab we didn’t know we needed. After teasing their new venture on social media earlier this week, Tim Hortons and Justin Bieber have teamed up on a new collection of Timbits, but not just any old Timbits. These beloved little donut holes even have their own name — Timbiebs!
The Timbiebs come in three flavours: Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle. Timbits are Bieber’s favourite treat on the Tim Hortons menu, and he felt inspired to craft some delicious new flavours of his own with the company’s Director of Culinary Innovation.
“Doing a Tim Hortons collab has always been a dream of mine,” said Justin in a press release. “I grew up on Tim Hortons and it’s always been something close to my heart.”
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The Timbiebs will launch in participating Canadian and American Tim Hortons restaurants on November 29. Not only will you be able to try them at your nearest Tims, but you could also grab yourself some Timbiebs merch while you’re at it. More details on that soon!
Bieber also appeared in a commercial to celebrate the launch of the new Timbiebs. In the clip, the star participates in a hilarious brainstorm about the new flavour ideas and announces the big reveal.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Tim Hortons’ Chief Marketing Officer.
Clearly, Bieber loves to participate in projects that take him back to his roots. The singer recently released a clothing line with the Toronto Maple Leafs, a team that’s as close to his heart as the Raptors are to Drake.
You already know we’ll be trying all the new Timbiebs flavours to find out if Bieber is cut out for a new career in culinary arts.