Wandering the aisles of LCBO, pretending to understand wine labels knowing full well that the only reason the wine was picked up in the first place was ‘cause the label made us go ‘Oooh! Pretty.’ Sound familiar? Well, you aren’t alone. As much as we like to think otherwise, our limited wine IQ makes it a downright daunting task to pick the right wine. And in times like these, we feel utterly grateful for the Toronto-born, Somm app. Especially since Somm unlocks VIP benefits across the province’s hospitality scene. So let’s get into it, shall we? 

Somm is, without a doubt, one of the best things to happen to foodies everywhere and anyone even mildly obsessed with wine. And really anyone who wants to learn how to pick a bottle without picking by the label or trying to understand a Sommelier..Somm will give you recommendations specific to your occasion, everytime. Yep, Somm acts as a sommelier in your pocket, and we’re forever grateful for our upped wine game. 

But, that’s not the only reason why it’s becoming such a rage with foodies and wine-lovers (us included). Somm will recommend general types of wines for you, OR if you’re looking to snag a bottle ASAP, you can easily browse Somm’s LCBO recommendations. No more guesswork when it comes to the ideal pairing for you!


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Somm also has two separate membership programs to take advantage of: Somm Cru and Grand Cru. And, both are any wine and food-lover’s dream come true. How? Well, get this. Somm Cru members get some seriously dope deals and perks at several restaurants, hotels, wineries and wine agencies in the city. And when we say perks, we mean you get access to a curated list of exclusive offers at the city’s top hospitality destinations. 

Some of our current favorite perks? For starters, Somm Cru & Grand Cru members receive a complimentary glass of wine & bubbly at restos like Ascari, Boxcar Social, G’are De L’est and Osteria Rialto. Plus, complimentary tastings at Pearl Morissette & Adamo Estate Winery and even discounted stays at Annex Hotel, Hockley Valley Resort, and more. There’s even special access to private members clubs like The Wine Academy and the Vintage Conservatory.

In other words, it’s the lifestyle and loyalty program with benefits you actually want.

But for the true wine lovers and soon-to-be aficionados, Somm Grand Cru members have it even better. In addition to all the Somm Cru benefits, Grand Cru members receive a rotating monthly wine delivery service, and access to exclusive virtual tastings, special dinners and much more. Basically, it’s a dream membership for those looking to expand their palate. 

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Photos via Somm

With the holiday season just around the corner, we know having Somm handy will help us out in more ways than one. Whether you’re picking the perfect bottle for a cozy night in, or gifting someone special, you can skip wandering the aisles aimlessly for a perfect pairing at your fingertips in seconds. 

And we don’t know about you, but the Somm Grand Cru membership in particular, is sounding the most appealing thing to us RN. With increased entertaining and much to celebrate throughout the season, having expert-selected wines on hand never hurts.

Plus, Somm currently has some amazing offers on the membership programs. No charge for the first three months for Somm Cru members and 25% off for the first three months for Somm Grand Cru members when you use CuriocityTOCru and CuriocityTOGC! We, for one, are sold. 

So what are you waiting for?! Download the app and get those pinkies up, fam!