Picture rolling green hills and the charred smokey taste of fine Irish whiskey. Now imagine that right here in Toronto.

If you’re a whiskey aficionado, you’re going to want to mark your calendar. Jameson is bringing an immersive whiskey tour experience to Toronto’s Stackt Market – and you might just learn something!

Jameson has been making smooth, triple-distilled whiskey for over two centuries and they’re bringing their experts along to teach you about the history of this iconic drink. 

The pop-up distillery is housed inside a set of shipping containers that have been travelling the world, with stops spanning New York City and as far as Mumbai!  

The Jameson pop-up will be at Stackt Market for 10 days and will take you through the story of Irish Whiskey, the triple-distillation process, and a guided tasting.

Oh, and it’s also completely free to attend – click here to reserve your spot!

What to Expect

Whiskey Tour

The tour is free to attend and will take you through an immersive journey from the birth of the whiskey tradition in Ireland, to the modern iterations you know today. World Travel Awards actually awarded the Bow St. Distillery the World’s Leading Distillery Tour.

Learn about Jameson’s triple distillation process and how it impacts the flavour. Just think about all the cool anecdotes you’ll have up your sleeve the next time you’re at the bar!

Live Entertainment

That’s right, there’s more than just whiskey (although that part’s still pretty great). The Jameson pop-up will be featuring local artists performing live entertainment for you to enjoy while you’re there. Experience everything from grassroots artists to high-profile musicians and DJs.

The opening night May 2, will feature a legendary DJ set by Kevin Drew and Brendan Canning of Broken Social Scene. Don’t miss out on the headlining performance at 8:30 PM!

Jameson Barrels
Photo via Jameson

Barrel Charring Demo 

Haven’t you ever wondered how whiskey gets that smokey flavour? Learn from the experts, because Jameson is flying in Ger Buckley, their fifth-generation cooper, to show off the craft of charring barrels for whiskey maturation.

This demo will only be around the first week of the pop-up, and there will literally be a flamethrower, so you don’t want to miss it!

Cocktails and Merch

After you’re done with the tour, you can check out the on-site Jameson bar with craft cocktails for purchase. There’s also premium Jameson merch available if you really want to commemorate the experience. 

Check out the Jameson Distillery tour for yourself! Just think of how cool and sophisticated you’ll sound the next time you’re sipping whiskey with your friends.


When: Thursday, May 2 to Sunday, May 12
Where: Stackt Market, 28 Bathurst St
Cost: Free to attend, drinks extra. Click here to reserve your spot!