In the world of fast food and convenience, there are few things worse than running to McDonald’s with a hankering for a large fry and Smartie McFlurry just to find out that the ice cream machine is broken… again. This, of course, can be a disappointment of the past with McBroken – a nifty website where working locations across North America are pinned on an easy-to-navigate map.
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I’m sorry mcdonald’s data analyst I’m afraid I’m ruining your entire mobile conversion metrics for my own personal amusement https://t.co/lYPn0Sj0eu
— rashiq (@rashiq) October 22, 2020
From Vancouver and Calgary to Toronto and beyond, McBroken is constantly updated and has even been used by competitors – such as Jack In the Box, as a way to egg the franchise on.
While it’s been joked about by everyone – including McDonald’s themself in a tweet from 2020 – broken ice cream machines have caused quite the stir.
we have a joke about our soft serve machine but we’re worried it won’t work
— McDonald’s (@McDonalds) August 11, 2020
In fact, the franchise was recently under investigation by the Federal Trade Commission for the issue.
Luckily, until things are ironed out – we have McBroken and creator Rashiq Zahid – who deserves a whole lot of praise for pulling this off.
It’s true what they say – not all heroes wear capes. Sometimes, they wear ball caps and have degrees in engineering.
