Okay Ontario, you’ve been exposed. The LCBO has released some very important information regarding our drinking choices of 2022 and they’ve revealed the most popular drinks purchased this year. That being said… are we doing okay? Because some of these top choices probably explain how 2022 treated us.

According to the LCBO, after gathering information between January 1, 2022 to November 5, 2022, they’ve concluded that in 2022, Ontarians “were looking to discover something new.” For some, that meant purchasing more spirits compared to previous years. Tequila sales were up by 28% compared to 2021.

But that’s not the only liquor choice to see some popularity this year. Apparently, the LCBO saw some love from Ontarians with its whisky collection.

“New customers and collectors alike were eager for new innovations and special releases of highly sought-after collector brands. Our Whisky Shop Collection of specially released scotches and whiskies from around the world experienced growth of more than 25% over the previous year,” said the LCBO.

As for wines, it looks like Ontarians purchased ‘less but better’ this year with customers spending more on premium products than a simple bottle of wine.

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Popular choices include champagne, sparkling European wines, California wines and rosé. And, there’s been a demand for Ontario icewine, bouncing back to pre-pandemic levels in-store and online with over 52% growth.

Ontarians have also been making some mindful choices this year, opting for low-sugar, lower-calorie, lower in alcohol, and even alcohol-free, which saw popularity at the beginning of the year.

As for the Ready-to-Drink (RTD) category – pre-mixed cocktails and coolers – customer demand stuck to their favourite RTD brand and even trying new ones that came into the market. But Seltzers remain the most popular choice with 39% of the overall RTD sales.

Now for beers, plain and simple, IPAs stay popular.

Be honest, are you surprised? We aren’t either. Until next year!

Curiocity Staff

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