Here’s a hot deal to check out! And a weird one, but we’re down for it. Today, Chipotle announced a new metaverse experience, and one that will get you a free burrito (or another entree). The brand is continuing its expansion in Roblox, with the “Chipotle Burrito Builder” experience. Here’s what to know.
On National Burrito Day (Thursday, April 7th), the Chipotle Burrito Builder will go live on Roblox, as the newest ‘play to earn’ experience from the brand. Basically, by making burritos in the game, you’ll be rewarded with ‘Burrito Bucks’ that can be used for in-game items and add-ons.
Back at it. This National Burrito Day 4/7, roll a virtual burrito at the original Chipotle on @Roblox to get one in real life.
— Chipotle Est. 1993 (@ChipotleTweets) April 5, 2022
But, that’s not our main focus. Turns out, the first 100,000 people to successfully roll a virtual burrito will be given enough ‘Burrito Bucks’ to earn a free entree in real life, including a burrito. Basically, hop in a 90s-themed virtual experience, make a burrito, get a burrito from your local Chipotle location.
Yes, it’s really that simple. If you’re craving some Chipotle this week, then make sure to keep this opportunity in mind! We know we’re going to, at least.