The Goal
Increase awareness for CRAFT’s new menu, happy hour, and recently renovated patios across Canada.
The Campaign
Curiocity kicked-off the campaign with production shoots to effectively capture their new menu and happy hour offerings, and renovated Toronto patio. The campaign was focused on raising awareness about their new offerings, while diminishing the pre-conceived notion that CRAFT is just a beer hall.
The Strategy
The production shoots were focused on creating lifestyle content to create an approachable and realistic feel to the images. The articles and advertisements were used in tandem to highlight CRAFT’s commitment to providing healthy food without sacrificing flavour, all while layering in details about their exciting new offerings.
The Results
Curiocity was a key attribute in the success of their new menu, new happy hour, and traffic to their patios. By showcasing these new offerings with lifestyle in mind, we were able to create a sense of urgency in our audience in order for them to make CRAFT a go-to place.
