Small town Ontario went hard this weekend with an ongoing sign war that has caught attention across the globe. In a little spot called Listowel, Ontario, a Speedy Glass put up the first sign the sent the whole thing into motion. They challenged their neighbour, Dairy Queen, to the war that eventually caught on across town and beyond.
In fact, Twitter user @Goodable documented the entire hilarious exchange and you’ve got to get a load of this thread. We’ll let you read it all for yourself:
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Dairy Queen: Challenge accepted. pic.twitter.com/06vVipwFjh
— Goodable (@Goodable) April 30, 2021
Word spread.
Soon, the fire department had to get involved.
— Goodable (@Goodable) April 30, 2021
Thats when the Veterans heard about it.
They jumped into the battle.
And as any Canadian will tell you, don’t mess with vets.
— Goodable (@Goodable) April 30, 2021
The bank saw profits to be made. pic.twitter.com/TPgrGNo4Ft
— Goodable (@Goodable) April 30, 2021
Then the electricians, plumbers, and HVAC folks brought the fire.
High voltage. pic.twitter.com/GjPZtDcYtk
— Goodable (@Goodable) April 30, 2021
Enter the caregivers.
Hard to argue with this one. pic.twitter.com/UyhtqSGnoZ
— Goodable (@Goodable) April 30, 2021
Update: the Great Canadian Sign War of 2021 just went international.
Wouldn’t have expected it to be the Swiss… 🇨🇭 😅 pic.twitter.com/AccY8BeWsM
— Goodable (@Goodable) May 2, 2021
As you can see, this thing quickly extended well beyond what anyone could have expected. First other businesses in town weighed in, then even the Swiss got involved! And they very famously do not get involved in a whole lot…
The hilarious exchange has racked up thousands of likes on Twitter and is gaining attention across the globe. It’s certainly great for a good afternoon laugh.
