Okay, let’s just take a moment to talk about the incredible efforts our beloved beer brand, Corona Canada, is putting into helping to reduce waste from our rivers and oceans. And while we’re at it, let’s also talk about how beautifully they are doing so.
Given that Corona is a beer born on the beach, they’ve been on a mission to help protect shorelines and waterways for a while now. In Canada, this includes its partnership with Ocean Wise, shoreline cleanups, the Plastic Beachgoers installation of life-sized figures that were created using plastics removed from Canadian shorelines, highlighting the harsh reality of shoreline pollution in Canada, and the launch of industry-leading packaging.
Because 80% of ocean plastic comes from 1,000+ rivers globally that feed into the oceans, here’s everything this iconic beer brand is doing to stop that from happening—
The Plastic Collecting Billboard
The brand has installed a floating billboard on St. Lawrence River in Quebec until October 19th. They’ve termed it, the Plastic Collecting Billboard. The billboard acts as a symbol to raise awareness of the pollution rivers endure – ultimately flowing into the ocean – and reinforces the brand’s commitment to helping remove waste from shorelines and waterways.
This initiative will provide Ocean Wise with information, during the time the PCB is operating, that can be used to help quantify how much plastic pollution is flowing through St. Lawrence River.
The permanent skimmer installation
To continue its commitment to protecting shorelines and waterways, Corona will get a permanent skimmer installed in a river in Quebec in the spring once the water has thawed. For the uninitiated (like us), a skimmer is a device used to collect waste. So, the installation of a permanent one will continue to help reduce waste in the St. Lawrence River that would potentially end up in the ocean.
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The Corona Plastic Challenge
The first step to reducing your carbon footprint is understanding how big (or small) your footprint is. And you can do that with the Corona Plastic Challenge. With expert advice provided by Ocean Wise, Corona has created an online tool that will help Canadians understand the impact of their own personal plastic pollution footprint and provide helpful tips on how to reduce single plastic use.
Ready to take the Corona Plastic Challenge? Click here!
The launch of industry-leading packaging
Another one of Corona Canada’s ongoing commitments to environmental conservation and continuously improving the sustainability of their production practices is their packaging. Last year, Corona Canada piloted a new type of revolutionary packaging for six-pack beer bottles, becoming the first global beverage brand to use 30% surplus barley straw and 70% recycled paper fibres to create an innovative cardboard packaging solution.
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And that’s not all. If you wondered even for a second “but what about cans?!”, well, Corona Canada introduced another technology-based packaging advancement for their six-pack beer cans called KeelClip™ – a state-of-the-art packaging system that uses 65% less cardboard than their former cardboard carton.
To top it all off, in June this year Corona Canada piloted Canada’s first specially-marked, low-carbon beverage can. As part of this limited release, 1.2 million cans were produced with a QR code to inspire consumers to learn more about the cans’ low carbon footprint.
The awareness
The goal of the Plastic Collecting Billboard is to act as a symbol to raise awareness of the pollution rivers endure – that may ultimately flow into the ocean – and to reinforce the brand’s commitment to helping remove waste from shorelines and waterways.
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Let’s join Corona Canada’s initiative and make it happen. You can learn more about the initiative and take the Corona Plastic Challenge via their website (link below).
CORONA PLASTIC CHALLENGE
