You read that headline right!
The Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada is taking rising Canadian country music star Owen Riegling for his first headline tour – and it all started with a love for beer.
Owen Riegling is a small-town native of Mildmay Ontario, and he knows better than anyone that small towns are the heart and soul of country music.
That’s why this tour will be gracing small-town country bars across Canada to pay homage to the genre’s roots and the types of venues where many artists get their beginnings.
For his own part, Owen Riegling couldn’t be more excited. The kismet in all this is that it started with a song he wrote several years ago as an ‘ode’ to Bud Light.
“I wrote the song, Bud Light The Way a few years ago and that naturally sparked a conversation with Bud Light. I’m pumped they created the biggest small-town tour for me, the Buckle Up Tour!”
Here’s what Bud Light had to say about it:
“Beer is a core tenet of country music, so when a country artist shouts out one of our beloved beers in a song, it’s an honour! We’ve partnered with Owen Riegling to be the headliner of the Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada, taking him home to small-town country bars across the country to pay homage to country music’s roots where Owen – like many artists – get their start.”
Pretty cool, huh?
Even cooler? Bud Light The Way is now in the brand’s latest ad, check it out here!
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The Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada will be touring the country this month, and here are all the tour stops:
- Fort McMurray, May 6 at Kickin’ Horse Saloon
- Banff, May 8 at Melissa’s Missteak
- Blairmore, May 9 at Pure Country Bar & Grill
- Saskatoon, May 11 at The Longbranch
- Brandon, May 13 at Great Western Roadhouse
- Thunder Bay, May 15 at NV Music Hall
- Sault Ste. Marie, May 16 at The Machine Shop
- Timmins, May 18 at The Surge Sports Lounge
- Embrun, May 19 at Homestead Pub
- Brantford, May 21 at Two Doors Down
- Chatham, May 22 at Ultimate Sports Bar
- Mildmay, May 24 at Harley’s Pub & Perk
While the tour is already sold out, there will be a limited number of free tickets available at the door on the night of each show, depending on venue capacity.
So if you’re feeling lucky, make sure you turn up early
Follow Owen Riegling, Much Music and Bud Light Living on Instagram for tour highlights and behind-the-scenes clips.
BUD LIGHT BUCKLE UP TOUR
When: Monday, May 6th to Friday, May 24th, 2024 Branded Content Writer Alicia is a storyteller who chased the sun all the way to Calgary and decided to stay. When she’s not crafting killer content, she can be found stumbling along nature trails, curling under a fuzzy blanket with a good book, or finding any excuse to eat.
Where: Venues across Canada
Alicia Lyons
