NBA and Raptors fans, foodies and basketball fanatics, here’s a slam dunk collab for you— Subway Canada has teamed up with the NBA and the Toronto Raptors! These multi-year collaborations bring you closer to the game through prizes, incredible deals, donations, and more.
As part of this epic collaboration, Subway Canada will bring in exciting digital content, in-game activations and in-restaurant experiences for fans to indulge in.
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As part of their collab, Subway Canada, the NBA and the Raptors are celebrating the SUB-culture. Yes, of course, it refers to the subs we love, but it also refers to the impactful players who substitute into the game to try and help their team score a W!
To celebrate these players, the new ‘Super Subs’ digital content series will run across NBA Canada’s social media channels. The series will highlight outstanding player performances off the bench throughout the 2022-23 NBA season.
Taking this support and appreciation a notch higher, Subway Canada will also donate to its Never Miss Lunch initiative in support of Food Banks Canada. Beginning at the tip-off of the regular season, every time a Raptors player from the bench scores, Subway Canada will donate.
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But wait, there’s more sub love coming your way! In addition to the donations, Subway will also be giving away prizes to Raptors fans in-arena and tuning in online, based on the points scored by the Raptors substitute players at select games. Sweet, eh!
So, Raptors fans, there’s a lot of sub love coming this season. Make sure to follow along & look out for prizes on social media @subwaycanada on Instagram and at all in-game activations!
