Can you hear the bass? The 11th annual VELD Music Festival is set to heat up Downsview Park from August 2nd to 4th in Toronto. With over 50 internationally acclaimed electronic and dance music acts, the festival showcases some of the most revered names in the music industry across what is sure to be an unforgettable weekend.

Everyone knows the most important part of attending a music festival (aside from the music itself) is a perfect outfit. After all, you’re going to end up in a bunch of Instagram photos and selfies! And when else do you get to go all out and dress to the nines!?

There are a few things that can come between you and the perfect festival ‘fit. How about price? Or maybe, procrastination?

If you’re on the hunt for an Insta-worthy outfit for VELD, don’t worry, because SHEIN has you covered.

Next-Level Festival Fashion

SHEIN
SHEIN

Known for its vast array of trendy styles, SHEIN has become a closet staple for young fashionistas everywhere. To help festival-goers elevate their look, the global e-retailer is hosting a pop-up booth at VELD, with complimentary services by appointment and walk-in.

Guests can receive a complete festival-ready makeover at the Transformation Station, which includes getting styled in the latest SHEIN apparel and accessories, along with professional hair and makeup services. Appointment availability will be announced on SHEIN’s Instagram, so be sure to follow for updates.

The Finishing Touches

SHEIN
SHEIN

If you miss out on an appointment, you don’t have to miss out on the fun, because SHEIN is also offering a variety of complimentary walk-in experiences at the SHEGLAM Bar. You’ll be able to touch up your makeup, decorate your nails, and adorn your face with decorative stickers for some Euphoria-esque flair. Once you’re festival-ready, head to the bubble-themed 360-degree photo booth, which is complete with bubble machines and other playful props that will take your photos from good to great. Trust us — you’ll want to remember this moment.

Music festivals are a celebration of artistry, but they’re also the perfect opportunity to hone in on self-expression, creativity, and human connection. The SHEIN pop-up booth is your seamless one-stop shop to create a festival look that captures your true essence.

SHEIN x VELD POP-UP

When: Friday, August 2nd — August 4th, 2024
Where: Downsview Park — 70 Canuck Avenue, North York
Cost: Free for all VELD Music Festival ticket holders

Kendall Bistretzan

Branded Content Writer

Kendall Bistretzan is a Calgary-based writer, reporter, and coffee enthusiast. In her spare time, she loves to read, have dinner with friends, and sing in her car. She is currently querying her debut fiction novel. You can find her on Instagram @kendallbistwrites.

Read articles