The annual Reputation study is out, highlighting the list of the most reputable companies in Canada this year. Out of more than 300 companies in several different sectors, here’s the top 10.
Canadian-owned market research and analytics company, Leger surveyed more than 38,000 Canadians to “explore their perspectives” on hundreds of companies. Many of these beloved brands were ranked and given a reputation score out of 100.
Companies that made the list include Dollarama, Home Depot, Shoppers Drug Mart, and Google.
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Here’s how they ranked:
- Google (Reputation Score: 75)
- Sony (Reputation Score: 74)
- Shoppers Drug Mart (Reputation Score: 71)
- Samsung (Reputation Score: 71)
- Canadian Tire (Reputation Score: 70)
- YouTube (Reputation Score: 70)
- Dollarama (Reputation Score: 69)
- Home Depot (Reputation Score: 69)
- Costco Wholesale (Reputation Score: 67)
- Campbell (Reputation Score: 67)
According to the company, six out of the top 10 companies in 2022 remain in the top ten this year; Google, Sony, Shoppers Drug Mart, Samsung, and Canadian Tire and Campbell.
Google is now in first place, having taken over Shoppers Drug Mart’s previous position by five points.
In the media landscape, Twitter and Netflix both took hits to their reputation, according to Leger.
“As worries over inflation climbed and entertainment budgets were being cut back, rumblings of Netflix changing their subscription terms late in 2022 likely contributed to a 9-point drop in their reputation score (60 in 2023 compared to 69 in 2022),” read the release.
“Twitter and its new owner Elon Musk see the biggest drop in reputation that we have seen in almost a decade (drop of 24 points to a reputation score of -12).”
If you’re interested to learn more and find out what other companies made the cut, click here.
