Drake is getting into the NHL All-Star action with an October’s Very Own collaboration. Here’s what to know.
There’s no surprise here that this Toronto brand is celebrating the 68th annual NHL All-Star game with its own special touch.
Considering it’s being held in Toronto, it’s fitting that OVO has released a limited-edition collection featuring the legendary hall of famer Mario Lemieux.
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October’s Very Own celebrates the 68th annual NHL All-Star game hosted in Toronto, Canada with a limited-edition collection featuring the legendary hall of famer No. 66 Mario Lemieux.
OVO x NHL All Star Available January 26 in-store and online. #nhl#octobersveryown pic.twitter.com/IIydeZ3JH1
— October’s Very Own (@welcomeOVO) January 25, 2024
The OVO merch features hoodies, T-shirts, and beanies. The special collection was released on January 26th and can be purchased in-store and online.
This isn’t the only celebrity collaboration with the NHL.
The hockey league and Adidas have partnered with Justin Bieber’s brand drew house on four jerseys for the All-Star Game.
The brands revealed four versions of the jersey, one for each All-Star team in blue, red, yellow, and white.
“The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey,” said NHL chief brand officer and senior executive vice president Brian Jennings.
“The vibrant colours in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”
Those jerseys can be purchased here.
As for the OVO collection, you can find those here.
Cheer on your team in style!
Senior Staff Writer, Toronto – Karen is a multimedia journalist based in Toronto. With a strong knowledge of reporting and editing through all forms of media, she has a true passion for storytelling. She carries several years of journalistic experience and has covered the Toronto scene from local stories to national news. When Karen isn’t publishing fire content, you can find her binge-watching sitcoms on Netflix, at a must-try restaurant, or scrolling endlessly on TikTok looking for the next best thing – News never sleeps.
Karen Doradea