Justin Bieber is getting involved in the 2024 NHL All-Star Game in a big way!
The NHL and Adidas have partnered with Justin Bieber’s brand drew house on four jerseys for the All-Star Game on February 3rd in Toronto. The brands revealed four versions of the jersey, one for each All-Star team in blue, red, yellow, and white.
— NHL (@NHL) January 14, 2024
This isn’t the first time the trio has collaborated, previously coming together to design a reversible alternate jersey for the Maple Leafs.
“After the tremendous success of our first NHL, adidas and drew house collaboration for the Toronto Maple Leafs’ Next Gen jerseys, we looked forward to another opportunity to bring a bold, fashion-forward look to NHL jerseys,” NHL chief brand officer and senior executive vice president Brian Jennings said.
“The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey. The vibrant colours in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”