Do you find yourself second-guessing your picks every time you go shopping? This roundup could help. The most recent list of the most trusted brands in Canada for 2022 came out today, covering everything from skincare to food to alcohol. Coming from Brandspark, the list covers the most trusted brands in over 150 different categories. Ket’s check em out, shall we?

For reference, the list is based on a nationwide survey of more than 17,000 Canadian consumers. Basically, respondents were asked to name their most trusted brands in a variety of categories. And, just as a heads up, any responses within 3% of one another in popularity were declared a ‘tie’.


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  • Baby Food- Gerber
  • Baby Formula- Enfamil / Similac (TIE)
  • Baby Laundry Detergent- Ivory Snow
  • Baby Lotion- Aveeno / Johnson’s Baby (TIE)
  • Baby Monitor- VTech
  • Baby Wash / Shampoo- Johnson’s Baby
  • Baby Wipes- Huggies
  • Booster Seat- Graco
  • Breast Pump- Medela
  • Car Seat- Graco
  • Child Home Safety Products- Safety 1st
  • Children’s Thermometer- Braun
  • Children’s Vitamins- Flintstones / Jamieson (TIE)
  • Diapers- Pampers
  • Dolls- Barbie
  • High Chair- Graco
  • Jogging Stroller- Graco
  • Natural Baby Products- Live Clean
  • Standard Stroller- Graco
  • Toys- Fisher-Price

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  • Body Lotion- Aveeno
  • Concealer- Covergirl / Maybelline (TIE)
  • Eyebrow Makeup- Maybelline
  • Eyeliner- Maybelline
  • Face Cream- Olay
  • Face Wipes- Neutrogena
  • Foundation- Covergirl
  • Lip Colour- Revlon
  • Lip Gloss- Burt’s Bees
  • Lipstick- Revlon
  • Mascara- Maybelline / L’Oréal (TIE)
  • Men’s Skin Care- Dove Men+Care
  • Micellar Water- Garnier
  • Nail Polish- Sally Hansen
  • Natural Cosmetics- Burt’s Bees
  • Night Cream- Olay
  • Pore Strips- Bioré
  • Self Tanning- Jergens


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  • Baking- Robin Hood
  • Beef- Kirkland
  • Beer- Budweiser / Coors / Molson (TIE)
  • Better-for-you Frozen Meals- Healthy Choice / Lean Cuisine (TIE)
  • Butter- Lactantia
  • Cannabis Beverages- Tweed
  • Cannabis Flower- Tweed
  • Canned Seafood- Clover Leaf
  • Cheddar Cheese- Black Diamond / Kraft (TIE)
  • Chocolate- Lindt
  • Coffee- Folgers / Nescafe / Maxwell House (TIE)
  • Cooking Oil Spray- Pam
  • Cooking Stock / Broth- Campbell’s
  • Cottage Cheese- Dairyland
  • Dairy Free Cheese- Daiya
  • Eggs- Burnbrae Farms
  • Fresh Baguette- ACE Bakery
  • Frozen Fish- High Liner
  • Frozen Pie Shells- Tenderflake
  • Frozen Pizza- Dr. Oetker
  • Green Tea- Tetley
  • Hard Seltzer- White Claw
  • Jerky- Jack Link’s
  • Mayonnaise- Hellmann’s
  • Milk (National)- Dairyland / Neilson
  • Milk (Ontario)- Neilson
  • Milk (Quebec)- Québon
  • Milk (West)- Dairyland
  • Pancake & Waffle Syrup- Pearl Milling Company (formerly Aunt Jemima)
  • Pancake Mix- Pearl Milling Company (formerly Aunt Jemima)
  • Pasta Sauce- Classico
  • Peanut Butter- Kraft
  • Pepperoni Sticks- Schneiders (Pepperettes)
  • Popcorn- Orville Redenbacher’s
  • Pork- Maple Leaf
  • Poultry- Maple Leaf
  • Protein Bar- Clif
  • Rice- Ben’s Original (formerly Uncle Ben’s)
  • Sausages- Johnsonville
  • Soup-  Campbell’s
  • Sparkling Water- Perrier
  • Vegan Food- Yves Veggie Cuisine
  • Vodka- Smirnoff
  • Whiskey- Crown Royal
  • White Bread- Wonder


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  • Adult Incontinence- Poise
  • Allergy Eye Drops- Visine
  • Allergy Relief- Reactine
  • Blood Glucose Monitor- OneTouch
  • Blood Pressure Monitor- Omron
  • Children’s Cough Medicine- Tylenol
  • Cold Sore Remedy- Abreva
  • Contact Lens Solution- Bausch & Lomb
  • Denture Adhesive- Poligrip
  • Denture Cleaner- Polident
  • Dry Shampoo- Batiste
  • Electric Toothbrush- Oral-B
  • Fibre Supplement- Metamucil
  • Hair Regrowth Products- Rogaine
  • Hair Removal- Nair
  • Headache Relief- Tylenol
  • Laxative- RestoraLAX
  • Manual Toothbrush- Oral-B
  • Men’s Body Wash- Dove Men+Care
  • Men’s Shaving- Gillette
  • Mouthwash- Listerine
  • Nasal Spray- hydraSense
  • Pain Relief Patch- Salonpas
  • Pregnancy Test- First Response
  • Probiotic Supplements- Jamieson
  • Shampoo & Conditioner- Head & Shoulders
  • Sunscreen- Coppertone
  • Teeth Whitening- Crest
  • Topical Cough Suppressant- Vicks
  • Topical Pain Relief Cream / Gel- Voltaren
  • Upset Stomach Relief- Pepto-Bismol
  • Women’s Body Wash- Dove
  • Women’s Shaving- Gillette


  • Air Freshener Spray- Febreze
  • Air Purifier- Honeywell
  • Antibacterial Hand Soap- Softsoap
  • Bar Soap- Dove
  • Barbeque Grill- Weber
  • Bathroom Tissue- Kirkland
  • Candle- Bath & Body Works
  • Cookware- Lagostina
  • Dish Soap- Dawn
  • Dishwasher Detergent- Cascade
  • Dishwasher Rinsing Aid- Finish
  • Dog Treats- Milk-Bone
  • Dryer Sheets- Bounce
  • Electric Fan- Honeywell
  • Fabric Refresher- Febreze
  • Fabric Softener- Downy
  • Flea & Tick Prevention- Advantage II / K9 Advantix II
  • Food Processor- KitchenAid
  • Fridge Deodorizer- Arm & Hammer
  • Garbage Bags- Glad
  • Humidifier- Honeywell
  • Insect Control- Raid
  • Laundry Detergent- Tide
  • Laundry Detergent for Deep Cleaning- Tide
  • Laundry Scent Booster (In-Wash)- Downy
  • Laundry Stain Remover- Resolve
  • Laundry Wrinkle Protection- Bounce
  • Mattress in a box- Endy
  • Multi-Purpose Disinfecting Cleaner- Lysol
  • Paper Towel- Bounty
  • Plug-in Air Freshener- Glade
  • Single Serve Coffee Maker- Keurig
  • Space Heater- Honeywell
  • Stand Mixer- KitchenAid
  • Toilet Bowl Cleaner- Lysol
  • Vacuum- Dyson
  • Washer / Dryer- LG
  • Weighted Blanket- Hush

Well, there you have it! The full roundup of the most trusted brands in Canada for 2022. Is this going to stop us from buying a little Alberta Pure the next time we need some vodka? No. But, we are getting a little confirmation bias on some other products, which is always a nice feeling.