Many more Canadians will soon have the opportunity to build the metaverse. Meta, formerly known as Facebook Inc., has announced significant expansion plans in the north starting with a new engineering hub in Toronto.

Meta says that Canadians will “play an important role” in shaping the metaverse over the next decade.

If you aren’t familiar with the metaverse, it’s described by the company as “a new generation of online social experiences that have the potential to unlock access to creative, social and economic opportunities.”

Meta’s investment in Canadian talent will start with the new Toronto-based hub, which will create up to 2,500 new jobs over the next several years. However, recruitment for these jobs has already started and there are plenty to apply for online.

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Most of these jobs are engineering-focused, and the new recruits will help build Meta’s extended reality experiences and technologies.

Plus, the company will be establishing its first-ever engineering teams for Canadian WhatsApp, Messenger and Remote Presence, as well as Canadian Reality Labs and AI Research teams.

The jobs will be both in-office and remote, allowing talent from all over the country to apply.

It currently has over 80 offices in cities all over the world, including North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

Photo via Meta / Chicago Office

Meta will also front $510,000 in unrestricted grants to 17 Canadian research labs that are helping to build the metaverse through advanced innovations.

“Canada is poised to have a critical role in building for the next evolution in social technologies, so we plan to help further establish the country as a global leader in this effort,” said Meta in a press release.

“Having Canadian voices and values represented early on will be vital to creating inclusive digital spaces that we can all enjoy together.”

Watch out, Silicon Valley — Canada is coming for your clout.