When we talk about sustainable fashion, luxury consignment or anything fashion for that matter, women tend to take the cake. But for anyone who’s ever complained about menswear being treated like the ugly stepbrother of womenswear, Genuine Design Luxury Consignment is the answer to your woes.
The luxury consignment boutique is one of the newest additions to the Inglewood neighbourhood. And unlike the other gazillion consignment stores in town, this one doesn’t have heaps and heaps of womenswear. And it most certainly does not shove menswear to one tiny corner.
Instead, the store primarily stocks everything men’s fashion with a tiny (yet covetable) women’s section.
Whether you’re shopping for everyday casuals or occasion wear, the store has you covered with everything you need to put together your look. From classic Tom Ford suits & sport coats to trendy Essentials Fear of God hoodies to Allen Edmonds dress shoes to Versace sunnies.
They also have a limited collection of new, unique products. However, their primary focus is on repurposing good clothing and promoting slow, sustainable fashion.
Of course, their consignment pieces are professionally cleaned and ready to use. But they are also all authenticated for genuineness (that explains the store name, eh?). Having been in the luxury retail industry for over a decade, they are experts at distinguishing the genuine ones from the fakes.
Basically, Genuine Design is one of the rare places in Calgary that lets men shop for high-end fashion items without the hefty price tag. And while that might seem like a defining moment in the fashion scene in Calgary, the store is actually doing a lot more. They also provide wardrobe expertise and will tailor anything that needs a little taking in or letting out.
Furthermore, GD is breaking the stereotype associated with men’s luxury boutiques. The stereotype that these boutiques have an air of arrogance. The one that makes building a decent wardrobe an outright intimidating process.
With sustainability in their brand DNA, they want to help men build a timeless and classic wardrobe that suits their style and their lifestyle. And they want this to be a fun experience. So, instead of receiving you with a know-it-all smirk, they welcome you with a friendly grin.
For anyone looking to reinvent their wardrobe or simply swap out a few pieces, Genuine Design is the store to check out. You can browse and even shop their inventory online (more available in-store) at the link below.