Toronto is getting a huge free soccer fan experience with watch parties

Toronto’s Stackt Market will soon be taken over by soccer, culture, and music for an entire month. Adidas is bringing a massive Brand Hub to Toronto, marking it as the home of soccer this summer.

If you need any World Cup plans, make your way to Stackt Market from June 11 to July 19 to experience the new Adidas activation.

The space will offer free admission to up to 1,200 fans daily on a first-come, first-served basis. Luckily, you won’t need to sign up in advance or secure tickets online. But considering Toronto loves a line-up, you may want to get there early.

Now, as for what fans can expect, here’s a rundown:

• Watch Parties: An outdoor space featuring a 13.5′ x 24′ screen that will let fans gather to see every match of the FIFA World Cup.
• Food and Beverage: Local vendors will whip up food tailored to the tournament, including specially curated menus on select days, by chefs Rob Bragagnolo, Joseph Shawana and others.
• The Strike Lab: A 20’ x 10’ soccer activation where fans can try the adidas Predator or F50 boots
• Adidas Studio:  The Adidas Studio will offer fans rotating experiences, including a barber for cuts, custom hair dye, hair art and braiding. Custom temporary tattoos to be applied onsite on select days.
• Special Guests: Throughout the tournament, fans might catch a few adidas athletes and ambassadors stopping by to take in all the action.
• Shopping: Fans can stop by the adidas retail pop-up to shop a curated selection of FIFA World Cup gear, with on-site customization available.

Considering Stackt Market is just a short walk away from Toronto Stadium and steps from Toronto’s FIFA Fan Fest.

Needless to say, it’s going to be a really busy start to Toronto’s summer, and we’re here for it.

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