A hilarious sign war in small town Ontario is catching attention across the globe (PHOTOS)

Small town Ontario went hard this weekend with an ongoing sign war that has caught attention across the globe. In a little spot called Listowel, Ontario, a Speedy Glass put up the first sign the sent the whole thing into motion. They challenged their neighbour, Dairy Queen, to the war that eventually caught on across town and beyond.

In fact, Twitter user @Goodable documented the entire hilarious exchange and you’ve got to get a load of this thread. We’ll let you read it all for yourself:

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As you can see, this thing quickly extended well beyond what anyone could have expected. First other businesses in town weighed in, then even the Swiss got involved! And they very famously do not get involved in a whole lot…

The hilarious exchange has racked up thousands of likes on Twitter and is gaining attention across the globe. It’s certainly great for a good afternoon laugh.