Looking for a way to support fellow Albertans during these especially hard times, but not quite sure how? ATB Financial has recently launched their new #ATBup campaign, and they’ve made it easier than ever to get up and get involved! Starting from Monday, March 1st until Friday, March 12th, every time you participate in one of their simple daily challenges and post using it their hashtag #ATBup they’ll donate $1 to the Alberta Mental Health Foundation. It’s truly that simple!

So, whether you’re hunkered down by yourself, with roommates, pets or family- these challenges are fun and easy for anyone to get involved in, all from the comfort (and safety!) of your home. Better yet, get outside for some fresh air and get creative with them!


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To make sure that you stay motivated and excited throughout the campaign, ATB has teamed up with some awesome ambassadors and influencers who will each be promoting various challenges! We don’t want to name drop, but you’re going to want to keep an eye on ATB’s Instagram to see for yourselves!

And while there’s no greater feeling than helping out our neighbors, helping ourselves is just as important! That’s why ATB has also partnered with Headversity to ensure that each challenge is positively impacting your mental health and wellbeing as well. In case you’re not familiar with Headversity, this workplace mental health and resilience platform uses neuroscience and psychology to help people think, feel, and be better. Talk about a win-win!

Ready to get started? You can find out more information regarding the #ATBup campaign and register for their challenges on ATB’s website. Not only will you be notified about the new challenges released every day, but you’ll also be entered to win one of 10 daily prize packs from local businesses valued at $500 each!

Let’s go, Alberta! Time to have some fun with ATB while supporting a great cause!