We’ll be totally honest with you guys here. We tried our very hardest to come up with a witty one-liner to kick this off, but nothing we wrote felt like it was going to land. The truth is, sometimes the story, or in this case, the product is the joke itself.

If the world was to end tomorrow, and you had exactly $18,500 in your bank account, what would you spend it on? If the answer isn’t a limited edition can of Banff air, embellished with three 0.10 Carat diamonds and signed by 2 Chainz, you should probably get your priorities straight.

Recent Posts: 
Take a magical sleigh ride through the Rocky Mountains at this Alberta Ranch
5 great ways to help Calgary’s less fortunate this winter


View this post on Instagram


A post shared by Vitality Air Inc (@vitalityair)

If you’ve never heard of Vitality Air – first, consider yourself lucky enough to have made it this far. Secondly, kiss your ignorance goodbye, because we’re about to give you a rundown.

This Alberta company literally “bottles mountain air” and then charges around $60 for a pack of two… unless you buy one of their limited edition diamond-encrusted bottles, of course.

According to their site, because there are only 10 in the entire world, one of their luxury cans of air will cost you $9,500.00.

Now, before you click out of this article to either cash in your life savings or scream in to a pillow. Let’s recap. Two Vitality cans of air are worth $60, a single can of air with 3 small diamonds (which are valued at around $40 each) is worth $9.5k and a single can with three small diamonds signed by 2 Chainz is worth double… and we can almost guarantee that someone will actually buy it.

What a world.