Walking the wine aisles aimlessly, pretending to understand wine labels knowing full well that the only reason the wine was picked up in the first place was ‘cause the label made us go ‘Oooh! Pretty.’ Sound familiar? Well, you aren’t alone. Our limited wine IQ often makes it a downright daunting task to pick the right wine. And in times like these, we feel utterly grateful that Somm, a Toronto-born lifestyle app that is particularly fun for foodies and wine lovers, has finally arrived in Alberta.
Somm is, without a doubt, one of the best things to happen to the wine-obsessed, and well… really anyone who wants to learn how to pick a bottle without relying on the label. Somm will give you recommendations specific to your occasion, every damn time. Basically, Somm acts as a sommelier in your pocket, and we’re forever grateful for our upped wine game.
But, that’s not the only reason why it’s becoming such a rage with foodies and wine-lovers (us included). The app will recommend general types of wines for you, OR if you’re looking to snag a bottle ASAP, you can easily browse Somm’s Highlander & Bin 905 recommendations. Yep, Somm just made wine navigation at one of Calgary’s most iconic shops, aka Highlander Wines & Spirits, and Bin 905 a piece of cake.
The best part: Somm doesn’t just make it easy to pick a wine, it also lets us do it for a discounted price. Somm has Cru membership program which will get you 15% off on wines and several discounts on all other spirits and beers when shopping in store at Highlander and Bin 905. And that’s not all – a complimentary glass of bubbly when dining at one of Canada’s best restaurants, Orchard Calgary!
What’s more, is that there’s currently an offer on the Somm Cru program- zero charge for the first three months for Cru members with CuriocityABCru How dope is that?
Frankly, with the holiday season just around the corner, we know having Somm handy will help us out in more ways than one. Whether you’re picking the perfect bottle for a cozy night in, or gifting someone special, you can skip wandering the aisles aimlessly for a perfect pairing at your fingertips in seconds.
Plus, with increased entertaining and much to celebrate throughout the season, a good discount or complimentary glass of wine never hurts.
So what are you waiting for?! Download the app and get those pinkies up, fam!