Good things come to those who wait, and well Vancouver- that’s especially true right now because award-winning Gray Jay Whisky is finally available in BC. And after the craziness of the last year and a half, we all know that supporting local Canadian businesses is a top priority. Now thanks to Gray Jay Whisky, supporting local just got a bit more spirited. 

Every year, Canadians vote for their favourite new Canadian whisky products from coast to coast. And every year, there’s something special that comes out of the winner’s circle. This year, the 2021 Best New Product in Canadian Whisky has been awarded to Gray Jay Deluxe Canadian Whisky, and trust us when we say you’re going to want to give this one a sip. 

Gray Jay is a born-and-bred Canadian whisky, proudly hand-crafted in small batches. Flying in the face of tradition, Gray Jay drops any pretentious notions of high-quality whisky drinking and delivers a smooth, approachable whisky that novice to the category and connoisseurs can equally enjoy. 

gray jay whisky
Photos by Curiocity

In all honesty, we get it, whisky distilling is an art with a long history, hundreds of years in the making. But we prefer to think of Gray Jay as the adult version of Choose Your Own Adventure — except the end is more rewarding. 

What’s best about Gray Jay is that it’s maybe the most approachable whisky out there. There’s no mystique, no steep learning curve, no harsh aftertaste that you’ll just have to “get used to”. It’s smooth, it’s light,  and it’s breaking all the whisky rules.  Liquor you can call your own and make your own, however the heck you want it, whenever the heck you want it! 

And if you’re an experienced whisky lover, don’t let the flexibility of this newcomer shake you. Living by the motto of ‘Your Whisky. Your Rules’, Gray Jay Deluxe Canadian Whisky is as adventurous as you want it to be.  

So whether you take it neat, on the rocks, or mixed, Gray Jay’s versatility will make a fan out of you in no time. The approachability of the whisky doesn’t undermine the fine quality of this spirit. The whisky consists of notes of vanilla and caramel, culminating in that smooth, sweet, award-winning flavour. 

gray jay
via Curiocity Group

And for those looking to challenge their taste buds, Gray Jay mixologists have a word for you! Get ready to embrace your sense of adventure and explore the many ways you can enjoy this whisky. Head to Gray Jay’s website for unreal cocktail recipes. You’ll find step-by-step guides to craft delicious creations that’ll have everyone impressed, believe us. 

So you know what’s left for you to do right? You guessed it! Head to your closest BC Liquor Store and get this adventure started. You might have just discovered a new cult favorite! Follow us for more cocktails inspo @grayjaywhisky!