A whimsical new walkway has popped up in Toronto. The free outdoor pop-up, called The Colourway, is a series of rainbow arches made out of 5,000 recycled pool noodles. And that’s just the beginning of what makes this installation so cool.

The playful structure is not only a celebration of summer but also of local businesses.

If you snap a photo of The Colourway, you’ll be given access to all kinds of deals and freebies at participating storefronts in the area.

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For example, Boccone will give you a free slice of pizza if you share your photo of The Colourway on Instagram and tag them in the post.

You can also present your photo to redeem a free day pass at Balance Fitness, a free 30-minute kinesiology session at Ace Sports Clinic, an entire week free at Oxygen Yoga + Fitness, and a lot more — all of the details are here.

You have until late June to check out The Colourway and take advantage of all the sweet perks.

The Colourway

Where: 1479 Yonge St
When: Until June 24, 2022