A whimsical new walkway has popped up in Toronto. The free outdoor pop-up, called The Colourway, is a series of rainbow arches made out of 5,000 recycled pool noodles. And that’s just the beginning of what makes this installation so cool.

The playful structure is not only a celebration of summer but also of local businesses.

If you snap a photo of The Colourway, you’ll be given access to all kinds of deals and freebies at participating storefronts in the area.

Recent Posts
Here are some of Toronto’s best festivals to look forward to this summer
Toronto just got its very first Black & Indigenous farmers’ market


View this post on Instagram


A post shared by Yonge + St. Clair (@yongestclair)

For example, Boccone will give you a free slice of pizza if you share your photo of The Colourway on Instagram and tag them in the post.

You can also present your photo to redeem a free day pass at Balance Fitness, a free 30-minute kinesiology session at Ace Sports Clinic, an entire week free at Oxygen Yoga + Fitness, and a lot more — all of the details are here.

You have until late June to check out The Colourway and take advantage of all the sweet perks.

The Colourway

Where: 1479 Yonge St
When: Until June 24, 2022