When it comes to refreshing our wardrobes with earth-friendly styles, we are always game. And we recently came across this one Canadian brand that’s definitely changing the whole slow fashion game. Meet Miik!
To give you some background— Miik is a woman-owned clothing brand made in Canada and based out of Toronto. And though calling them game-changers might seem like an over-statement, it honestly isn’t.
They are, in fact, a local, ethical and sustainable Canadian women’s clothing brand and are challenging our view of slow fashion one gorgeous garment at a time. They also host some of the most helpful live events the internet has ever seen — inviting real women of different shapes and sizes to model new clothing styles for their launches. Here’s how Miik is making online luxury shopping easier and more approachable…
Redefining local & ethical fashion
Miik is a local brand, through and through. From their custom-made bamboo and Modal fabric to sewing to shipping out of their studio/warehouse, it’s all local everything. They also ensure that everyone along their entirely Canadian supply chain is paid an ethical wage and ensured fair working conditions. Since Miik makes everything in Toronto in small batches, the price point is higher than what you might spend with fast fashion brands. But you’ll be able to wear these pieces proudly knowing that they won’t fade, pill, or lose their shape — year after year.
Sustainable all the way
Yes, their raw material is sustainably sourced and the garments are locally manufactured, reducing their carbon footprint. But Miik goes the extra mile to reduce fashion waste from piling up in our landfills. Firstly, by making their collections in small batches. Secondly, by making high-quality, versatile garments that don’t just last long but are also timeless designs that outlast trends.
Let’s get comfy
We’ve already established that Miik’s garments are eco-friendly and long-lasting. But the fabrics are incredibly soft and stretchy too. Every piece (including their workwear… like blazers and dress pants!) is made with 4-way stretch fabric and feels buttery soft to the touch. This is one of the reasons why the brand is becoming all the rage with fashionistas looking for capsule wardrobe pieces that are equal parts fashionable and functional.
Real fashion for REAL life
Championing body positivity is an important aspect of revolutionizing the sustainable and virtual shopping scenes. Instead of photographing professional models in their clothes, Miik invites real women from their community with real bodies to show off their styles. The photos you see on their website feature amazing individuals in the Miik community — whether a part of their team or a loyal customer. Even their Founder models the styles! Speaking of body positivity, Miik plans to add more options to their size range to be even more inclusive in 2023.
Virtual Fashion Shows from the comfort of your couch?!
Miik does this really cool thing where they go live on Facebook, Insta, and their website to launch their new collections, called “Virtual Happy Hour.” These virtual launches also feature sale events and styling sessions. So, you can watch the launch and shop your favorites while sitting on your couch and sipping margs (or spiked cocoa) with your bestie. They always bring on different size models for these online events, to help visualize what the clothes will look like on you. Unscripted moments while you sip and shop will add the perfect dose of hilarity to your weeknight. Plus, these events are completely free to join!
In addition to their new releases, the brand also houses a core set of bestsellers. These designs are always in demand and restocked every season. Be it their bestsellers, cozy loungewear, chic workwear blazers, or classy dresses, Miik is your gateway to looking and feeling pretty while also keeping your conscience clear.
Miik’s Bestsellers to help build your capsule closet
Marianna reversible classic tee
Check out their website below to get your hands on their famously soft garments.
MIIK
Local, ethical & sustainable clothing brand
