Image via Shein
Shein is bringing holiday magic to Edmonton for the very first time.
Following the overwhelming success of the brand’s Calgary pop-up, where many fans made the trip from Edmonton, Shein Box Santa Tour will be debuting for three days at West Edmonton Mall. If you’re a big fan of the brand, this is your chance to win big and get a gift of your own!
For those who aren’t familiar, Shein is a global retailer specializing in all things fashion. From Friday, Nov. 21, to Sunday, Nov. 23, Shein will be popping up at West Edmonton Mall.
Box Santa is a 12-foot-tall Santa Claus made entirely from branded Shein boxes, who will be at West Edmonton Mall. He’s travelling across three major Canadian cities to spread cheer and give back.
Throughout this tour, Shein is distributing over 10,000 free gifts to the public, matching each gift with a $1 donation to a Canadian charity.
Participants can redeem free gifts by following these simple steps at the mall.
First, take a photo with the giant Shein Box Santa, and post it on Instagram or TikTok using the official hashtag #SheinBoxSanta. After this, you can show the post to Santa’s helpers in exchange for a free gift, while supplies last.
Gifts are available on a first-come, first-served basis, so show up early for your chance to win big!
When: Friday, Nov. 21, 2025, to Sunday, Nov. 23, 2025
Where: 8882 170th St. NW, Edmonton, Alta. (near Entrance 50)
Cost: Free
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