Let’s face it, while many of us would like to cook more often, it can be hard to find the inspiration or time to actually do it. 

To help Canadians spice things up in the kitchen, Samsung has teamed up with HelloFresh for an exciting new pop-up. 

Hitting up select malls across Canada, Samsung will host the Samsung Galaxy Chef Experience – a fun gamified culinary challenge inspired by popular cooking competition shows. 

You’ll learn about some of the newest summer meals from HelloFresh and  Participate in some exciting challenges, all with the help of the Samsung Galaxy S24 Ultra’s advanced Galaxy AI features..

So, what can you expect? 

The fun begins with donning your very own Samsung Galaxy AI branded apron to get in character. Then, you get to use the new features of the Samsung Galaxy S24 Ultra to navigate a number of challenges. Think of your phone like a trusty sous chef!

First, your culinary knowledge will be put to the test. Using Circle to Search with Google, you have to identify the name of either a unique ingredient, a cooking technique, or an unfamiliar kitchen tool. You also have the chance to rack up some bonus points along the way by answering questions about specific dishes. 

Next, you have to place an order for a dish of your choosing in the original language it was created in, using the Samsung Galaxy AI Live Translate feature. The final stop is the photo zone, where participants will get to take a celebrity chef photo with hats, props, and the esteemed Samsung star badges. From there, you can enter the contest to be eligible for  a chance to win a Samsung Galaxy S24 Ultra.

You get the idea, right?

But that’s not all – there are also tons of fantastic prizes up for grabs! 

Galaxy Chefs (that’s you) have the chance to win discounts, coupons, and prizes from HelloFresh and Samsung, as well as a brand-new Galaxy S24 Ultra. You also get to keep the Galaxy AI branded apron and tea towel as a fun souvenir to remember the day. Who doesn’t love free swag?

Those who complete all challenges will earn the highest culinary honour of all: the 4 Samsung stars! 

The Samsung Galaxy Chef Experience will be coming to Metropolis at Metrotown this weekend.

Think you’ve got what it takes? 


When: Thursday, May 23rd – Sunday, May 26th
Where: Metropolis at Metrotown, 4700 Kingsway, Burnaby