Logan Paul and KSI are easily some of the internet’s biggest stars and they’re bringing their beverage brand PRIME Hydration to Toronto in a big way. The Toronto Raptors announced on Tuesday, April 2nd that PRIME is its new official sports drink. Let’s dive in.

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According to the Toronto Raptors and PRIME, “The commitment marks the second partnership between PRIME Hydration and an NBA team as part of the brand’s partnership roster of top-ranking athletes and sports organizations across various leagues, globally.”

Logan Paul and KSI launched the brand in 2022, with the Toronto Raptors are its latest addition to its “Prime Team”.

“As we continue to create innovative avenues for fan engagement, our new partnership with PRIME Hydration and combined impact potential allows us to enrich the experience of even more fans and community members,” said Jordan Vader, Senior Vice President, of Global Partnerships, MLSE.

PRIME Hydration is getting involved with the city of Toronto, too.

As part of the partnership, the Raptors and PRIME Hydration will collaborate on two feature programs focused on the development of basketball at the grassroots level.

A daylong event will be hosted at a local Toronto court called The PRIME Hydration All-City Skill Competition.

The aim is to “giving community athletes across the city the opportunity to showcase their basketball skills on a significant platform.”

PRIME Hydration will support Raptors Basketball Academy as the presenting sponsor as well.

Raptors Basketball Academy is a weeklong summer camp where participants will take part in on-court and off-court training sessions focusing on fundamental skills, gameplay and life skills.

There are currently ten PRIME Hydration flavours including Strawberry Banana, Cherry Freeze, Glowberry, Lemonade, Strawberry Watermelon, Meta Moon, Ice Pop, Blue Raspberry, Tropical Punch, Lemon Lime, Grape and Orange.

Who knows, maybe you’ll be seeing Logan Paul and KSI at some Toronto Raptors games!

Taylor Lucas

Regional Editor – Taylor is a Toronto-based journalist with a passion for story-telling. Whether chasing a story, writing, or editing she brings a creative spin to the media world and has a blast doing it. Taylor brings years of journalism experience in sports, local/national news, and entertainment. In her spare time, you can typically find Taylor trying out a new restaurant or cocktail bar, cooking, golfing or binge-watching true crime documentaries.

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