It’s Trojan summer, and with the release of a certain highly anticipated epic blockbuster, Jimmy The Greek is creating its own Odysseus-inspired designs to help Torontonians have a fun night out at the movies.

We all know the story of how Odysseus snuck his army into Troy by hiding in a wooden horse before beginning his epic odyssey home. Inspired by the tale, Jimmy The Greek has created three limited-edition Trojan Pita sleeves inspired by everyday, unassuming objects, making it easier than ever to sneak a snack wherever you are.

Is there a better way to transport Greek food than Trojan-Horse-style?

A legendary way to carry your favourite Greek meal

Your pita won’t go in a horse.

Instead, think designer items like a JTG Clutch Purse, Jimmy Chew Glasses Case, and Jimbrella Umbrella Holder. Oh, this old thing? Just a bag I grabbed on my way out the door. Certainly not a mouthwatering pita in disguise.

Plus, on Friday July 17 only, guests who purchase any pita option at Jimmy The Greek’s 1800 Sheppard Ave. E location will have a chance to receive a limited-edition Trojan Pita JTG Clutch Purse while supplies last. And if you happen to see someone eating their fashion accessory in a pita-free zone… no, you didn’t.

Image via Jimmy The Greek

Jimmy The Greek has been bringing fresh, authentic Greek flavours to Canada since 1985, and this creative and memorable brand experience is just another way it centres community, while tapping into classic Greek storytelling. Swing by the Jimmy The Greek’s Sheppard Ave. location on July 17 to add a little Greek ingenuity to your night out.

After all, every great adventure deserves a great pita.

Jimmy The Greek Trojan Pitas

Where: Jimmy The Greek — 1800 Sheppard Ave. E., North York
When: Friday, July 17, 2026
Time: Until supplies last

Kendall Bistretzan

Branded Content Writer

Kendall Bistretzan is a Calgary-based writer, reporter, and coffee enthusiast. In her spare time, she loves to read, have dinner with friends, and sing in her car. She is currently querying her debut fiction novel. You can find her on Instagram @kendallbistwrites.

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