We scream, you scream – the Foothills Creamery screams for ice cream… lovers. This weekend, in celebration of National Ice Cream Day, the Calgary-based shop will be hosting a frosty competition – and you could win big!

Set to take place on July 17th, Foothills will hold an ice cream eating contest where participants will be encouraged to lick their way to a brain freeze-inducing grand prize – one year of FREE treats courtesy of the beloved creamery.

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To sign up, and enjoy some frosty treats on the clock, send your name and a brief description of why you think you’ll win to marketing@foothillscreamery.com.

If of course, you would just like to watch – Foothills will also be giving away free scoops of old flavours and new between 12 pm and 3 pm.

This event will be FREE to attend – however, due to capacity, you will need to register for a ticket ahead of time.

Good luck and enjoy, Calgary!

FOOTHILLS CREAMERY – ICE CREAM EATING CONTEST, CALGARY

When: Sunday, July 17th
Where: 2825 Bonnybrook Road SE
Time: 12 pm – 3 pm
Cost: FREE