The gut health bloom: Activia is entering a new era with an updated recipe

Gut health plays an important role in general well-being and and it’s more than just a buzzy fad — the gut microbiome influences so many aspects of human health. There’s plenty of scientific literature behind it, but maintaining gut health can influence our quality of life.

As the conversation surrounding gut health evolves, Canadians are looking for science-backed, accessible ways to support their wellbeing. In fact, recent research shows that 57 per cent of Canadians want to improve their gut health but don’t know where to start.

While there are both good and bad bacteria, most of the bacteria in your gut microbiome are beneficial. Probiotics are one of the good bacteria, which is why eating foods with higher levels of probiotics is good for your gut.

A new Activia era

The yogurt you already eat for breakfast or have as an afternoon snack is a simple, science-backed way to get your probiotics.

Activia is entering a new era with an updated recipe that focuses on gut health. The newly engineered signature recipe introduces a simplified ingredient list and a triple-benefit formula that supports gut health through billions of active probiotics

If you want to get science-y about it, Activia contains more than 10⁹ CFU Bifidobacterium lactis CNCM I-2494 per serving, which is a probiotic that contributes to healthy gut flora.

Activia has removed gelatin from all products, proving that health-first nutrition and exceptional taste can coexist. The new recipe also contains Vitamin A to support the immune system*, Vitamin D to support bone health**, and an enhanced, creamy taste and smooth texture. The yogurt is made in Canada, and sources 100 per cent of its milk from Canadian farms.

The result is a number-one, family doctor-recommended probiotic yogurt brand*** Canadians can trust.

Activia will also be running Toronto activation where visitors can explore the world of probiotics, discover the benefits of gut health, and engage with the brand’s biggest recipe innovation yet.

Activia is the easy way to get your probiotics

If you feel like the amount of information floating around the internet regarding gut health is a bit too much, you certainly aren’t alone.

Consumers everywhere are overwhelmed by complex supplement routines and wellness information and are seeking easy and effective ways to support their daily well-being.

Cut through the noise and support your overall well-being by visiting the Activia website to explore resources on gut health and learn more about the new triple-benefit formula and brand evolution.

And keep your eyes peeled for consumer experiences in Toronto where you can explore the world of probiotics, discover the benefits of gut health, and engage with the brand’s biggest recipe innovation yet.

_{*Activia contains vitamin A which contributes to the normal function of the immune system.}

_{**Activia is a source of vitamin D which builds and maintains strong bones.}

_{***#1 selling probiotic yogurt brand as measured by $ Sales in the gut health category (Nielsen report National incl NFLD + GB + DR + MM, during the latest 52 weeks – w/e 21/03/26) and #1 Family Doctor-recommended probiotic food and beverage brand based on a 2024 survey amongst a representative sample of Family Doctors. The results were statistically significant at 95% confidence intervals.}