“After the tremendous success of our first NHL, adidas and drew house collaboration for the Toronto Maple Leafs’ Next Gen jerseys, we looked forward to another opportunity to bring a bold, fashion-forward look to NHL jerseys,” NHL chief brand officer and senior executive vice president Brian Jennings said.
“The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey. The vibrant colours in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”