Scotiabank Arena? More like October’s Very Own Arena. For the first time ever, Drake has given Toronto’s biggest concert venue a complete transformation ahead of his back-to-back shows.
The arena has undergone a complete makeover in celebration of Drake’s “It’s All A Blur” tour dates.
According to Maple Leafs Sports and Entertainment (MLSE), the takeover also pays tribute to the 10-year anniversary of the partnership between Drake’s October’s Very Own (OVO) brand and the Toronto Raptors.
As part of the transformation, Scotiabank Arena will have completely OVO new signage and social media.
But, that’s not the only Toronto-centric promo that the megastar has been cooking up.
MLSE said in a press release that the TTC’s 501 Queen Eastbound bus has been completely decorated in custom “It’s All A Blur” art.
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The bus will be parked outside of October’s Very Own Arena during his shows for fans to see and take photos with.
The city has been eagerly anticipating Drake’s concert for months now.
The star has been touring across North America and has reserved his two-night Toronto stint for none other than the month of October.
The back-to-back shows will take place on October 6th and 7th at OVO Arena — we must admit, the new name has a ring to it!
These are the final few shows of the tour, so clearly, he saved the best for last.
Toronto truly is Drake’s city and we’re just living in it!